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Executive Coaching for Founders & Senior Leaders
For leaders performing at the top of their game — and ready to lead from an entirely different level. Coaching that works where strategy, frameworks and pushing harder can't reach.
When you've succeeded by every external measure — but something still isn't landing
You've built something. You lead well. On paper, you're winning. But there's a gap between how you're performing and how you're actually feeling — between the leader you present and the leader you want to be.
That gap doesn't close with more strategy, more productivity, or more pushing through. If the next level requires a different version of you, this is where that work happens.
Coaching that works at the level most coaching doesn't reach
Most executive coaching works at the behavioural level: frameworks, accountability, action plans. Useful — but it doesn't reach the level where most leadership challenges actually live.
The Intuitive CEO Method integrates neuroscience, psychology and intuitive intelligence to work at the level of identity, subconscious pattern, and the beliefs shaping every decision you make as a leader.
Intuition isn't mystical — it's your subconscious processing millions of data points beneath conscious awareness. The most effective leaders use both logic and intuition. This work helps you access both, reliably.
This is for you if you:
- Want clarity that goes beyond more thinking, planning or pushing
- Feel the gap between external success and internal alignment
- Are navigating a significant transition in your leadership or identity
- Are ready to lead from inner authority — not performance, approval or fear
- Know the missing piece isn't another framework
Coaching from someone who has actually led at the top
I'm Gemma Price — founder and CEO of HubGem, recognised as the #1 World's Happiest Workplace (WorkL, 2026) and a top 1% HubSpot partner globally. I know the weight of building something from the ground up, and the personal cost of doing it without the right support.
I'm also one of the world's first accredited Master Intuitive Psychology Coaches — the highest level of accreditation in the coaching industry.
That combination — lived experience as a CEO and founder, and the deepest level of coaching accreditation available — is what makes this work different. I'm not a coach who has read about leadership. I've led at the top, and I coach from that vantage point.
Find the level of support that fits where you are
| Programme | Best for | Format |
|---|---|---|
| The Compass | Cutting through a specific decision, challenge or crossroads | Single 90-minute session |
| The Reset | Leaders running on empty who need to regulate and rebuild | Focused 4-week programme |
| The Recalibration | Realigning identity, decision-making and direction | 8-week intensive |
| The Expansion | The deepest work on the patterns and identity driving everything | 12-week bespoke intensive |
Details on all programmes can be seen here.
Not sure which is right? Book a discovery call and we'll find it together.
Leaders making significant breakthroughs
"I truly think this coaching style is exceptional. I've experienced many different types of coaching, but I believe this might be the most powerful and effective one I've encountered." — Maylis, Founder & Entrepreneur
"I feel like the main character in my own life again." — Martin, Senior Leader, Pharmaceutical Logistics
"I feel more confident to articulate what I really want in a very clear way." — Christina, Senior Leader
Not ready to talk yet? Start here.
If you've been running on empty or leading from depletion rather than clarity, the free From Burnout to Fulfilment workbook is a practical first step — reflection prompts, tools to reconnect with your decision-making clarity, and a framework for understanding what needs to shift.
Frequently Asked Questions
What is executive coaching for founders?
Executive coaching for founders is a confidential, one-to-one partnership that helps you lead at a higher level — not by adding more frameworks, but by working on the identity, beliefs and decision-making patterns beneath your leadership. For founders specifically, it accounts for the unique pressures of building and scaling something that's deeply personal.
How is this different from a business coach or a therapist?
A business coach typically focuses on strategy, systems and external growth. Therapy addresses clinical mental health and tends to focus on the past. The Intuitive CEO Method sits in a distinct space: forward-focused, psychologically grounded inner work for high-performing leaders — addressing the subconscious patterns and nervous-system states that shape how you lead, decide and show up.
Do I have to be in crisis to work with an executive coach?
No. The leaders I work with are already high-performing. They're not coming broken — they're coming ready. This is the serious inner work intentional leaders choose at the moments that matter: a transition, a ceiling, or the point where the next chapter is calling and the path isn't yet clear.
How much does executive coaching cost?
It depends on the programme — from a single 90-minute Compass session to a 12-week bespoke Expansion intensive. The best way to find the right fit and investment for where you are is a discovery call.
Is the coaching done remotely or in person?
(Answer based on how you deliver — e.g. "Sessions are held online, so I work with founders and senior leaders across the UK and internationally.")
How do I get started?
Book a free, no-pressure discovery call. We'll talk through where you are, what you're navigating, and whether this work is the right fit — with no obligation to continue